Computer Futures

The Power of Search

In the last few years the sector in which we work has seen the biggest and fastest change in modern times, and there is no sign of this rapid pace of development slowing down. New technology and record-breaking investment have combined to transform the workplace, large or small, from traditional methods of working and communication to ones based heavily on technology.

Download our new report 'The Power of Search' to learn why the future is digital and why attraction and retention of the next generation of tech and IT talent is crucial to success.

In the future, only those with a finger on the pulse of technical innovation will outperform their competitors. This report has been prepared to highlight what those technological trends are and why digitalisation is so important to the future success of companies.

Getting to grips with new technology is a challenge facing all businesses of all sizes, in all sectors. For instance, being able to leverage big data will give companies the opportunity to analyse every single customer engagement, allowing them to better understand their customer and to offer a highly personalised service. However, the challenge they face is in how to manage, store and analyse that data. Companies will have to look at cloud computing, something that allows a higher volume of data storage as well as faster analytics. At the same time, companies that embark on a programme of digitalization will have to invest in cyber-security measures to protect their customer data as well as to prevent cyber-attacks on their operations.

The way people shop is changing. It is becoming an ever more internet-based experience, whether that’s through a computer, a tablet or a mobile phone. Business-to-business transactions are changing too, and it’s clear that businesses need a clear digital strategy in order to compete in the future.

Information Technology roles within companies have evolved significantly in just a few years, and there are roles available now that simply did not exist even 24 months ago. The information technology function is no longer an entirely separate entity within an organisation. Information officers have entered the boardroom and are key to helping design the future strategy of a company, aligning the company’s efforts to the current and future digital landscape.

Similarly, the role of computer scientist has also altered dramatically. No longer confined to working solely on technical aspects, they must also now have sound businesses acumen and commercial knowledge and truly understand the commercial core of the business which employs them.

Perhaps the greatest challenge facing companies is in how to find and recruit the candidates that can drive companies into a successful – and digitalised – future. As those who possess sound technical knowledge, coupled with extensive commercial acumen, become more and more in demand, so the search for the right talent must adapt and evolve with the industry. 

Download the report