How do you find freelance jobs in IT?
Whether you're just starting out with freelancing in IT or have been doing it for a while, finding new jobs always requires some effort. Even in times when a lot of opportunities are available, it can be challenging. From networking to managing your own website and from being present online but also offline. As a freelancer you are responsible for your success. Curious to know more about where to put your focus on? Then have a look at our article below for some effective tips.
Networking is important for freelancers
When you start your freelance career, it’s important to expand your network (by participating in networking events for example). These opportunities are ideal to challenge your sales and networking skills. Do you approach someone who asks a lot of critical questions? Or do you opt for an event where many inspiring potential colleagues are present? In any case, it’s valuable to step out of your comfort zone.
Don't forget your existing network. There is a good chance that you will get most of the open jobs via email. So don’t hesitate to get in touch with old employers or former colleagues. Do you already have existing customers? Feel free to ask if they can refer you. Satisfied customers always like to do this.
Schedule new contact moments
Keep your relations and network warm after you have completed a project. Building a good relationship is useful for any future projects. For example, you can contact them a few months after you finished a project (they might have a new mission open). Depending on your relationship, this can be done by e-mail, telephone or via LinkedIn.
Share something valuable at every touchpoint. This way it doesn't feel like you're just selling yourself to the recipient. Think of a link to a useful article or a video that may be of interest to your relationship.
Use social media
As a freelancer you can use various social media channels to market your product or service. Think of Instagram, LinkedIn and Facebook. But the most important channel for starters in the IT sector is LinkedIn. Here you can come into direct contact with potential clients. LinkedIn is also an excellent platform for online networking.
Update your LinkedIn profile
Are you getting started with LinkedIn? Then make sure your profile is up-to-date:
- Upload a professional profile picture.
- Write a complete and unique headline that clearly states what you do.
- Consider whether it is important for your target group to use English or Dutch and make a choice.
- Use a (recent) cover. This is the background you will see first on your profile. Choose here for something that suits you or your company, something that stands out!
- Write in your bio a piece about who you are and what you have to offer. Preferably this one is personal with a strong opening. Also don't forget to add your contact details.
- Also add your area of residence, this is useful if you want to be found by recruiters or clients. Do you work in a different area than where you live? Then choose the area in which you work.
- Add your education, certificates and work experience.
- Don’t hesitate to ask for a recommendation for your LinkedIn profile regarding some projects your completed in the past. And give recommendations too!
Is your profile complete? Then you can actively use the platform. For example, sign up with LinkedIn groups within your field. Here you can get in touch with potential clients or other IT freelancers. Answer questions and participate in discussions, this way you are visible from your profession. It's also worth considering LinkedIn Premium. For a small amount per month you get much more insights and your activities become more visible to others.
LinkedIn company page
Did you know that in addition to a personal LinkedIn profile, you can also set up a company page? As a freelancer you can show here which projects you are working on. In addition, a public LinkedIn page also appears in the search engines. This is useful for your findability in Google.
Your own website can contribute to your visibility in various ways. For example, you can present your offer there, but also post blogs in which you present yourself as an expert. Creating a website can be done fairly quickly and easily via platforms such as Wordpress or Squarespace. Also make sure your website is SEO-proof. SEO stands for Search Engine Optimization. This ensures that you are easier to find via search engines such as Google and Bing. If you have the budget, you can consider hiring a specialist to arrange this for you. But by using platforms such as Wordpress or Squarespace, which have most SEO standards well set up, you can do it yourself.
Make your own acquisition
You can also actively search for customers yourself. You can do this by making cold or warm acquisition. Do you know exactly which company you would like to work for? Then it’s crucial to find the right contact person. The last step is then only to make a call. You don’t feel comfortable to do that? Then you can also approach potential clients via LinkedIn.
This is not your thing? Then mediation agencies such as Computer Futures can take over this process for you.
Let Computer Futures take care of your job search
When you let Computer Futures take care of your job search completely, we ensure that you can focus on what you are really good at. We are then a link between you and your customer. This can help you enormously in growing your business, especially in the beginning!
You can also learn a lot from this collaboration. For example from conversations with consultants to discover your strengths and weaknesses. But you can also expect help with other practical matters such as determining your hourly rate. Does this sound good? Then don't wait any longer and reach out to the Computer Futures team! We work with niche experts and have an extensive network within your specialism.