Public Relations Planner (CF-34154130)

A luxury company with over 200 stores across 125 countries selling products in the category of jewellery, accessories, and ornaments.

Main ROLEs:
 This position is responsible for assisting PR Manager for implementations and
executions of earned PR Plans including digital media and SNS with an effective and
efficient manner.
 He or she should define PR plan for Watch/Leather Goods/Fragrance with PR
Manager in consistency with the international brand strategy and local business
objectives.
Key Responsibility:
Key Responsibility 1: Assist Manager for implementations & executions PR Strategy
 Plan and operate the strategy for ON/OFF media & SNS to acquire qualitative earned
exposure/post for Product/Event/Celebrity and Others.
 Work with PR manager to help determine measurable campaign objectives and KPI
 Assist social media, demographic and industry research and analysis to assist manager
Key Responsibility 2: Development PR contents for ON/OFF Media & SNS exposure with PR
Manager
 Plan and develop contents efficiently to reach the target audience
 Exploring new approaches and tools to create unique content to inspire digital users
 Read proofs of articles and check published articles.
 Provide efficient idea to create innovative content/scheme for Paid exposure with Assistant PR
Manager
Key Responsibility 3: Exposure Analysis
 PR Action Report - brand image studies, number of exposures, social listening by using DMR and
other tools
Key Responsibility 4: Assist PR Manager for Influencer Project
 Build and strengthen media relationship and external networks - publishers, writers, celebrities,
digital influencers, art and culture appropriate to the Maison
 Capability to cast appropriate guests by leading PR and/or Casting agency.
Key Responsibility 5: Team Work
 Co-work with other PR team members to maximize effective PR exposure of the Maison
 Liaise with Media Planner (Paid/Owned) to maximize sufficient digital exposure
 Work closely with Marketing team
J O B D E S C R I P T I O N
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Other task associated with PR task
 Prepare sufficient press kits & other PR materials (Press Release, Invitation, Photo…)

PROFILE:
Education:
University degree
Experience :
* 6~7+ year experience in PR and/or press industry
* Experience in luxury brand business preferable
Skills :
* Digital Savvy - Curious about digital evolutions
* Professional - Ability to negotiate skillfully in tough situations and win concessions without
damaging relationships
* Good communicator - articulates thoughts clearly
* Visionary thinking - planning skill
* Strategic - understand business direction of the Maison
* Native fluency in Japanese and business fluency in English
Behavioural competency
* Open, flexible, and adaptable
* Social
* Being creative, innovative and likes new challenge
* A Self-Starter
* A team player
* Client focus
* Result-oriented
* Persistence to achieve the goal