Computer Futures

10-06-2021 | Webinar - How data mesh increases news personalization relevance at DPG Media

Curious to learn more about how DPG built an ML-first consumer product reaching millions of people a day? Watch the replay of our Webinar below!

Wannes Rosiers, Area Manager Data and News Personalization at DPG Media, is sharing details of how DPG built an ML-first consumer product reaching millions of people a day, while offering product insights to the journalists and self-service advertising to the advertisers on top of the same data sources in a data mesh set-up. In this talk Wannes focus both on the architectural as organizational implications of the data mesh paradigm shift. 


About the speaker

Wannes has followed a bit of an atypical path to end up in IT. He studied math - abstract math - both as a master as a PhD. Afterwards he did a side step towards being a professional volleyball player. This however seemed to be the perfect introduction to be leading data science teams: he started at Cronos where he was one of the founders and the leader of the (Big) data science consultancy firm Infofarm, until he noticed consultancy was not his thing. Physically he crossed the street to the neighbours of Essent, an energy supplier, where he got the opportunity to build a new cloud and open source based data platform from scratch. With a high focus on being the pioneers of the Big Data landscape of the mother company Innogy - where he was lead data science and innovation for a while - he as well took the lead of the Belgian BI landscape.

The last 9 months he was IT manager at interim too. At that moment he made the shift towards DPG Media, heading the data engineering department for both Belgium as The Netherlands, getting the data scientists as stakeholders. He currently heads a team of 8 tagging & tracking experts, more or less 30 data engineers, 12 machine learning engineers and a product development team focussing on a highly personalized product.

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