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Whether you’re a global company looking to implement Salesforce or you’re a small start-up with an existing team, finding the best Salesforce talent can be tough – especially in such a candidate-driven market.

So, how can you get ahead of the curve? Well, we caught up with some of our specialist Salesforce recruitment consultants find out what advice they’d offer businesses looking to attract top Salesforce talent.

Create an impressive job ad

The first one might be a no-brainer, but it’s something many companies forget about. If your advert doesn’t accurately showcase the core responsibilities, you’re doing yourself a disservice. The best job adverts go beyond the basic list and tell a story that the candidate can see themselves stepping into. Similarly, think about the skills you’re asking for – have you listed everything in a way that makes sense and make sure you’re including super important skills? Make sure the skills being asked are relevant to the candidate you’re searching for - otherwise, how can you expect to find the right talent? It’s also important to note that job adverts can often have a cookie cutter feel, so mentioning a little about your company culture is definitely valuable.

Certifications and badges aren’t everything

Certifications are obviously important – but don’t let them blind your judgement when it comes to hiring. Someone with 5+ certificates and 100+ Salesforce badges is obviously going to catch your eye, but what else do they have to offer? Tangible experience of using just one certification that’s going to add value to your team is arguably more important than being certified in other less relevant areas.

Context is key - our recruitment consultants don’t just look for buzzwords and present you with candidates based on their resume or certifications. We qualify everything and measure it against your business objectives – something that really makes all the difference.

Understand Salesforce

We appreciate that you may not have the time, resource, or personnel to really get to grips with the details of Salesforce. That’s why all our recruitment consultants working on Salesforce are market specialists with knowledge of the biggest challenges and opportunities. And they understand this on a local level, so they can offer in-depth knowledge that will truly impact your needs.

Offer development

Our very own Salesforce MVP, Stephanie Herrera, has expressed her passion regarding the importance of businesses investing in professional development. It’s a critical to the future of the ecosystem that people are given the space to grow, learn, and develop – and it really is the responsibility of businesses hiring to offer this development.


Whether that means putting professionals through certifications or investing in your own in-house training is up to you, but it is important that development is a key focus.

Remember, the Salesforce community is a highly connected network. If you’ve empowered a Salesforce pro to upskill and invested in their future, other skilled talent will hear about how great you are as an employer.  

Research the right salary

True, money isn’t everything. But if you want to attract the BEST Salesforce professionals, you should consider offering a competitive pay rate or salary in your location. Salesforce is a niche skillset - everyone in the Salesforce ecosystem is looking to work with the latest and greatest technology to stay relevant and on top of the platform.

This is exceptionally true when we’re talking about contract work – while employees looking for permanent positions may be more enticed by additional benefits, it’s likely that contract Salesforce talent will be looking for an impressive pay rate. Salesforce professionals want to work with the latest Salesforce technologies, which is why the market is primarily contract. So, if you’re looking for an outstanding Salesforce developer to work on a niche project – it’s important you’re prepared with a solid budget. If you get the best, you’ll reap the rewards in the long run!

Think about your interview process

We get it, when it comes to interviewing, timelines are strict. But remember, while you may be the one in the hiring seat – you’re not the only one making a decision here. Interviews are a two-way street - if you find a candidate that you really like, it’s just as important they’re impressed with you as you’re impressed with them. Think about the questions you’re asking and how you’re coming across – luckily when you choose a partner like Computer Futures, we can help you pick the right questions you’re looking for and advise you on anything you may be struggling with regarding the interview process.

Here’s a quick tip - never ask a question for the sake of it. If you want to ask a specific question about their experience using the CRM, that’s great – but make sure it’s relevant to your project and is going to offer you some insight that will help you to make the right decision.

Find a partner that knows their stuff!

There’s a lot to think about when it comes to getting the best Salesforce talent in the market. And that’s why we’re here – at Computer Futures we really do know our stuff when it comes to attracting the highest quality of Salesforce professionals for your specific market in your specific location. Our specialist consultants are experienced and equipped with the necessary knowledge to make sure we’re only putting forward the best professionals who are right for your business.

If you want to find out a little more about how Computer Futures can help you access the best talent in the market – what are you waiting for? Fill out the form below and get in touch with Computer Futures today.

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