CRM Planner

Location: Tokyo, Japan
Salary: ¥8000000 - ¥10000000 per annum + competitive
Job Type: Permanent
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Our client is one of the largest and fastest growing e-commerce businesses in the country with over a billion users around the world. Aside from its very well known e-commerce platform, the company has also diversified its business portfolio in other sectors such as fintech, digital content, and communication services.

Overview of the role:

The role of CRM Planner is primarily responsible for growing and maintaining the e-commerce platform's customer base and will have the opportunity to take ownership of relevant projects and initiatives from research, planning, to the execution phase of the said projects.

As a CRM Planner, you will be responsible for one of the important CRM missions of the business and provide valuable shopping experience through broad range of actions such as segmented/ personalized campaigns or recommendation management, UX improvement, utilization of digital marketing etc.

These actions may include:

  • Planning and running membership programs/ services which enclose customers and secure long term business growth
  • Executing segmented/ personalized campaigns/ recommendation based on customer behavior, interest, loyalty etc. and deliver appropriate offers which align with their needs & wants
  • Leading UX improvement of core site sections for easier usage of the e-commerce platform
  • Enhancing and expanding communication channels to continuously reach and engage with customers

Requirements and Qualifications:

  • 3-5+ years of digital marketing experience, ideally with user communication planning/ CRM planning experience
  • Experience in quantitative and qualitative analysis.
  • Having worked at a similar industry (Internet or E-commerce) is a plus
  • Business level English communication skills
  • Fluent level in Japanese communication skills

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