Introducing our refreshed Computer Futures brand
We’re proud to announce the launch of our new branding as part of Specialist Staffing Group’s ongoing investment in its brands.
Co-created by over 40 people across the business, the new look and feel will help strengthen our position as the leading global tech recruiter.
It’s the latest part of our brand development and follows the arrival of Stephanie Herrera as our Global Vice-President of Salesforce Practice, in January this year.
It also comes just months after we were named as a registered consulting partner of Salesforce in the UK, US, Benelux, Germany, Austria, Switzerland and Japan.
The refresh is the first of five projects being undertaken by Specialist Staffing Group, as the company invests in its brands to ensure we continue to connect with skilled people and companies across the STEM sectors.
Dave Rees, Chief Sales Officer at Specialist Staffing Group, said: “We’re delighted to be launching our new branding for Computer Futures as part of our ongoing investment in our brands and to support our growth strategy.
“As the STEM sectors continue to grow rapidly, our focus is on making sure that our specialist brands continue to connect with the skilled people and companies that are driving change across the world.
“The refreshed look will not only provide a clear and consistent brand proposition and look and feel but will underpin our efforts to be the number one STEM talent provider in the best STEM markets.”
Mike Brooke, Specialist Staffing Group’s Head of Brand, has overseen the Computer Futures refresh.
He added: “As a leading global tech recruitment company for over 30 years, we felt it was important to maintain some continuity in the brand, while evolving the look and feel to embrace the opportunity ahead.
“Our new branding will ensure Computer Futures connects more effectively with the best talent and companies within the niche sectors we focus on, while delivering on our vision and strategic goals.
“Going forwards, we’ll be focusing on refreshing the Real brand and will launch that work later in the year, so watch this space.”