Women in Salesforce

May 11, 2021

What challenges face women in their Salesforce careers?
What unique opportunities are available to women in the Salesforce ecosystem?
What is the outlook of Salesforce jobs for women in 2021 and beyond?

As of November 2020, Salesforce reported that women represented 27.7% of U.S. leadership positions, but has committed to increasing the make up of all underrepresented groups to 50% by 2023. 

At our last virtual event, Women in Salesforce, Computer Futures hosted a panel discussion of some of Salesforce's most trailblazing women. We learned how these luminary business leaders built their successful careers within the ecosystem by taking initiative, skilling up, and breaking through the barriers in the tech industry.

Watch the recorded session here!

These trailblazers gave us the inside scoop on:

  • Diversity & female presence in Salesforce
  • Areas with the most job opportunities for women
  • Salary negotiation tactics
  • The value of mentorship for women in Salesforce roles
  • Skilling up for your ideal career path

Meet the Panelists

Stephanie Herrera, Global VP of Computer Futures 
Stephanie is a 6X Salesforce MVP, is a global leader and mentor for technology communities helping skill-up and connect people, using technology as a means for personal and professional development across all socioeconomic backgrounds. She is the Founder of Salesforce Saturdays and Founder of Austin Salesforce WIT chapter. Stephanie co-founded PepUp Tech, is a founding board member of Texas Dreamin', and serves on the boards of Merivis and Computer Futures.


Rakia Finley, Founding Partner of Cooper & Vine Studio Co.
Rakia Finley is the Founding Partner at Copper & Vine Studio, an American software executive, Women in Tech Initiative Leader, full-stack developer, Salesforce MVP, mother, private investor, and philanthropist. She is best known for her work with the Obama Administration on their "Girls in STEM" initiative and continues to develop innovative technology solutions and community initiatives that promote diversity in STEM for girls of color. Named FemTech's 2016 & 2017 Powerful Woman Programmer, she is one of the highest-earning African-American females in the software industry and North America's first black female owner of an Artificial Intelligence (AI) software and product development firm.


Krystal Carter, Founder & Chief Cloud Enthusiast of Danny Kay Consulting
Krystal D. Carter has spent nearly two decades leveraging the Salesforce platform to help create scalable solutions for doing business better. An accidental technologist, Krystal had no plans to pursue a career in technology, but when the unexpected opportunity came along, she embraced the challenge. Her journey has developed into a personal mission to bring others along as well. In 2016, she founded Danny Kay Consulting, a boutique firm specializing in Salesforce implementations. Many of the people to whom she exposed the platform now work with her at DKC, embracing their own unexpected careers in technology.
A native of Houston, Texas, she focuses on giving back to her community with a specific passion for exposing young girls of color to career opportunities in tech. She has served as a member of the United Against Human Trafficking board, Big Brothers Big Sisters Young Professionals board, and The Kinkaid School Alumni Association board. In her spare time, she enjoys cooking, collecting passport stamps, and hosting her friends for game nights.


Cindy Reeder, Director of Salesforce Product at Expedia Group
Cindy is a seasoned technology leader. Having received her bachelor’s in Computer Science and an MBA from Millsaps College, Cindy entered the professional world in the mid-2000s as SaaS technology and Salesforce.com were becoming mainstream.
She began as a hands-on admin/developer, moving into roles such as project and program management. Today, she leads and manages internal-facing product teams for one of the largest global online travel companies. Strongly committed to local community engagement and mentorship, Cindy has led the Austin, Texas Salesforce community through many iterations since 2011 and has actively mentored prominent Salesforce MVPs in her ecosystem. Cindy enjoys life as a devoted technology leader and mom to two boys, ages 8 and (almost) 4.

In case you missed it, check out our last virtual event, Salesforce Job Outlook 2021 and learn how optimize your job search in the Salesforce ecosystem.

We covered:

  • The current state of the Salesforce job market and what lies ahead.
  • The fastest-growing Salesforce job opportunities to pursue right now.
  • What job seekers should look for when searching for a Salesforce position.
  • The best ways to skill up for a future in Salesforce.

Find out more about Computer Futures' Salesforce community

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In this section

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Women of Color: UX Design

Increasing Access to Tech Careers

Optimizing Your Salesforce Career Path

Salesforce Job Outlook 2021

How to grow your Salesforce career and stay relevant in the ecosystem

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