Senior Digital Marketing Manager
Making women look and feel their best has always been a part of this European fashion brand's goal and they are passionate about each and every piece they design.
Exception quality, fit, and innovative design are what makes the brand stand out and they are aiming to revamp their message and strategy to be more retail-focused honing in on the customer journey.
Quickly growing in Japan, this brand needs a senior digital marketing manager to help take their brand to the next step and lead their goals online for the near future.
Develop and implement creative, industry leading environmental digital marketing plans to support the overall Brand marketing strategy.
Implement an operating system framework to ensure that the Digital Marketing strategy and guiding principles of the Business Unit are embedded and across, delivering one consistent Japan Digital Marketing framework and digital strategies aligned to target audience, brand KPIs ( including market share, brand awareness, brand preference, online PV/UV, traffic, conversion rate, Omni-channel transaction rate, social media exposure/ followers, iWOM), brand values, and positioning.
Plan and execute social media activities including LINE (TBD), Facebook, Twitter, Instagram and influencer marketing.
Control the Advertising & Promotion budget (digital marketing budget) in the region to ensure efficient allocation of funds across countries in line with the country by country sales development outlook, and provide budget spending allocation on country level across consumer touchpoints
Skills & Experience:
- Excellent attention to detail
- Proven digital marketing expertise
- Experience working in fashion or cosmetics industry
- Good communication skills and leadership ability (Fluent Japanese crucial)
- Solid configuring, problem solving and organisational skills