OKR Forum 2019

Join us in the beautiful city of Amsterdam for a day filled with presentations, Q&A's, networking and hands-on workshops given by thought-provoking OKR evangelists such as Felipe Castro.

What to expect

This second edition of the OKR Forum will inspire you to get the best out of your business and get you ready to translate this concrete goal-setting framework into your own daily reality. You will not only be just as inspired as you were during the first edition, but now you also have the opportunity to participate in workshops and practical challenges where you will continue to work on your OKR learning curve. In order to make networking as easy as possible for you during this event, we we'll be working with digital networking tool Conversation Starter.




Doors open & breakfast bites: 8:00

Morning: OKR Inspiration

  • 08:45 - Opening by organiser Albert van Reenen and MC Melanie Wessels
  • 09:05 - Key Note - Felipe Castro -'OKR is the New Black: How to avoid bad advice and make OKR work'
  • 10:05 - Talk Roger Longden - ‘Building a culture in which OKR can thrive'
  • 10:35 - Break
  • 11:05 - Talk Jan-Paul van Vliet - 'How OKR crosses the gap in between engagement and performance'
  • 11:45 - Your chosen OKR Break-out session 1
  • 12:20 - Your chosen OKR Break-out session 2

Breakout sessions

  • Break-out room 1 Tomasz Bienias - 'Human behaviour and OKR'
  • Break-out room 2 Ian Harvey - 'Top-down and ground up making OKRs work in the real world'
  • Break-out room 3 Roger Longden - 'Your toolset to build an OKR Culture'
  • Break-out room 4 Per Lundquist - 'Using visualisation to boost OKR results'
  • Break-out room 5 Melanie Wessels - ‘Personal OKRs: How to learn about OKRs and make your dreams come true'

Lunch: 12:40

Practical OKR Insights

  • 14:15 - Talk Henrik-Jan van der Pol - 'Theory vs. Reality in OKR'
  • 14:50 - Panel discussion: Companies & OKR Use Cases - powered by Workpath

Panel attendees

  • Johannes Mueller (Moderator) - Workpath
  • Elie Casamitjana - Ingenico
  • Cynthia Hohlstein - Auxmoney
  • Ian Harvey - Elsevier
  • Zwetomir Karagaschki - Metronom

  • 15:25 - Break
  • 16:00 - Choose your OKR Break-out session 3

Breakout sessions

  • Break-out room 1 Jordi Gimeno Vermeer & Rick van der Kraan- 'How to create amazing Key Results'
  • Break-out room 2 Gunnar Fischer & Nutan Sawan - 'How to excite and engage employees around your company OKRs'
  • Break-out room 3 Alvaro De Salvo - 'Creating purposeful OKRs'
  • Break-out room 4 Bart den Haak - 'The power of OKR check-ins'
  • Break-out room 5 Anne Baumann - ‘how to roll out OKRs at scale'

  • 17:00 - Day closing @ Main room
  • 17:30 - Networking and drinks 
  • 19:00 - End

Drinks are provided throughout the day, breakfast & lunch is included. 



Felipe Castro

Coach & Founder of Lean

As an OKR coach, Felipe Castro has helped some of the world's leading companies align around the outcomes they want to achieve. His upcoming book 'Align: How to drive business outcomes with OKR', contains a series of examples and actionable techniques to help readers avoid OKR's most common pitfalls. 

Melanie Wessels

Motivational Coach & OKR Master

Melanie has a deep understanding of how to create great work environments that foster employee development, engagement and perfomance. Having implemented OKRs at Booking.com, she knows how teams can work with purpose and passion towards their goals and vision. Melanie is also a motivational coach and an experienced speaker and co-hosted the first OKR meetup in Amsterdam in 2017.

Roger Longden

OKR Coach & Evangelist

Roger is founder and managing director of There be Giants, the UK's leading OKR consultancy. He helps ambitious technology-focussed businesses to develop high growth strategies, aligning and engaging their people in the process. He is the author of "Priming for Perfomance" and guest lecutres at MMU Business School on the subject of how business priorities are translated into daily perfomance in the workplace.

Tomasz Bienias

OKR author and blogger

Author and blogger Tomasz is an independent expert in areas of Product Development, Technology Leadership and Design of Digital Organazations. For 10 years Tomasz managed product development, UX and technology teams in Agora, one of the biggest media companies on the Polish market.

Senior OKR & Agile Coach

Jordi has helped various companies from start-ups to enterprise to find a way in the Agile landscape. He coaches IT leaders, individual teams and everything in between with an emphasis on alignment throughout the different layers of an organization. OKRs are his preferred method to achieve succes.

Senior Agile Coach

Rick has been an Agile Coach and Transformation Lead for many years. He helps organizations implement Agile methodologies by developing teams and facilitating the organisational culture change necessary for sustainable Agile success. He thinks OKRs are often the missing link between an organizations strategy and its people.

OKR Coach & Head of Marcomms

Alvaro is the head of Marcomms at Akvo Foundation. Akvo helps governments and organizations go from data to decision to improve  water, and agriculture development projects. As an OKRs coach, his mission is to enable purpose-driven organizations to thoughtfully execute their strategy and hit the triple bottom line. 

Founder Perdoo

With a background in corporate law and consultancy, Henrik-Jan is on a mission to help companies succesfully implement their strategies. Once he realized that goals are a critical tool to bridge the gap between today's reality and the desired future, he launched Perdoo - a goal management software for business - in 2014.

OKR Expert

Putting people's strenghts to use is guiding principle in Jan Paul's work. From his diverse background in organizational sociology, business economics and strategy consultancy, he uses the OKR framework as the enabler to get teams and people to be truly relevant and to realize their goals in alignment with their company's ambition. 

Coach & Founder of GO OKR

Per - an experienced business coach and an expert on the people perspective of digital transformation - helps organizations adopt effective business dialogue to accelerate strategic change. With the highest certification in Solution Focussed Coaching, he has created an effective dialogue tool to use in OKR situations.

OKR Coach with Agile Superpowers

Having been a lead architect and Agile coach for over two decades, Bart founded Moving the Needle, which helps tech companies define their most important company needle. During his career, he found out that the best results can be achieved by making everyone in the company understand the strategic business objectives.

OKR Expert

With a long experience as project manager in different software development projects, Zwetomir knows that they can fail or not bringing any value to the customer. Supporting teams understanding the why, he enables them to set value driven objectives to bring the best valuable solution to the customer. Together with a great OKR community, he drives the agile transformation within METRONOM.

Scrum Master & Agile Coach

As an experienced Agile Coach, Cynthia is on a mission to help teams become better - a little bit every day. She believes in „Augenhöhe“ and thinks that inherent motivation can be triggered by increasing the perceived meaning of work. To her, OKRs are just one piece of the puzzle, enabling good companies to become great.

Strategic Planning & Portfolio Director

Elie is a Strategic Planning & Portfolio Director, Ingenico Global Online, overseeing the delivery of strategic & transformation initiatives. With 10 years’ experience in product and program management leadership roles, Elie has built a strong expertise in helping organizations translating strategy into execution.

Senior Portfolio Director

Ian, Portfolio Director at Elsevier, is one of the core members of the Goal Clarity Team, charged with implementing OKRs. He is driven by a desire to create strategic alignment and help organisations focus on outcomes, rather than outputs.  Ian’s experience includes leadership roles in several large enterprises. 

Gunnar Fischer

Senior Software Developer

Gunnar builds solutions for Continuous Integration and Delivery as a member of a Scrum Team. He became an OKR pioneer at Ingenico because he is curious about new ideas. As part of the OKR journey of the company, he provides OKR trainings and helps others finding engaging Objectives and Key Results for their team.

Nutan Sawant

UX Designer at Ingenico

As a UX Designer, Nutan is striving to bring ‘user’ and ‘design’ at the heart of the product development process at Ingenico.

Johannes Mueller

Workpath Founder & CEO

Johannes has experienced the growing relevance of Agile leadership and collaboration models across all industries. OKRs have always played an important role on this path - not only for strategic coordination but also for transformation. With his company Workpath, he enables established companies to transform into Agile network organizations of autonomous and cross-functional teams.

Anne Bauman

Customer Success Manager

Drawing on her extensive consulting experience from brand strategy to innovation, Anne has developed a strong passion for customer orientation as a key principle of leading companies. As Customer Success Manager at Workpath, Anne introduces the OKR framework from a process, software and organizational perspective as a tool to transform companies into agile networks of autonomous and customer-focused teams.